AI Ads in Action: A Case Study on Smarter Campaign Performance

In today’s market, founders cannot afford to spend weeks planning campaigns or manually analyzing spreadsheets. Every click, impression, and keyword must work harder, faster, and more efficiently. Nyra AI delivers this edge by removing operational bottlenecks and optimizing campaigns in real time.

Challenge

A growing job marketplace in Ecuador needed to scale awareness and drive qualified applications quickly. Traditional campaign management would have required extensive keyword research, copy testing, and continuous budget adjustments time the team simply did not have.

Solution

By deploying Nyra AI, the brand launched and optimized campaigns instantly. The platform automatically generated ad variations, clustered keywords, and distributed spend based on live performance data. Instead of weeks of setup, campaigns were running within hours.

Key areas of optimization included:
● Device targeting → ensuring spend was maximized on where users were most active.
● Keyword clustering → grouping intent-based keywords for higher CTR.
● Ad iteration → continuously testing top-performing ad creatives to sustain click-through efficiency.

Results

1. Device Performance

AI-driven adjustments helped prioritize the right devices, with mobile driving the majority of engagement. ● Cost share → 86% on mobile, less than 2% on tablets.
● Clicks → 87% originated from mobile devices.
● Impressions → More than three-quarters of impressions were served on phones.

This confirmed that mobile-first optimization was essential for the brand’s audience.

2. Keyword Insights

Nyra AI dynamically allocated spend across high-performing search terms, surfacing patterns in intent.
● Top-performing keywords delivered a 26% CTR, showing strong resonance with job seekers.
● Several mid-tier keywords still achieved 10–18% CTR, widening reach without compromising cost-efficiency.
● The platform automatically cut low-value queries, ensuring the budget was not wasted.

This balance between breadth and precision drove consistent performance across the campaign.

3. Most-Engaged Ads

Nyra AI automatically generated and optimized ad copy, with strong alignment to user search behavior. ● Top-performing ad achieved a 14.5% CTR — significantly above industry averages.
● Variants emphasized simplicity (“Encuentra el trabajo perfecto”) and direct calls-to-action (“¡Aplica ahora!”), boosting application rates.
● AI’s rapid ad iteration meant creatives stayed aligned with audience response in real time.

Strategic Takeaways

1. Mobile-first campaigns dominate → over 85% of cost and clicks came from mobile.
2. Intent-based keywords drive ROI → strategic clustering improved CTR across multiple categories.
3. Ad variation matters → even slight wording changes created meaningful improvements in engagement.

By automating campaign execution, the brand achieved faster time-to-market, improved efficiency, and stronger engagement without manual uploads, spreadsheets, or trial-and-error copywriting.

Closing Perspective

If AI’s trajectory continues, the next decade could turn “impossible” into routine. Nyra AI is already showing how to replace weeks of ad planning with instant, AI-driven campaigns that learn, adapt, and execute at founder speed.

Ready to revolutionize your performance marketing strategy?
Discover how Nyra AI can transform your campaigns from concept to conversion in minutes, not months.