How AI Ads Accelerated Growth for a Home Health Platform
Overview
A home wellness platform provides comprehensive assessments, analyzing air quality, water, mold, microplastics, and more. Their goal is to give homeowners actionable insights and peace of mind while connecting them with professional remediation and treatment options.
To expand awareness, the team aimed to reach homeowners actively searching for solutions like “home health” and “mold testing,” competing in a crowded digital wellness market with diverse service offerings.
Objective
Increase visibility for high-intent home wellness keywords and drive qualified leads to the free home health assessment waitlist.
Campaign Strategy
The campaign leveraged AI-generated ad creatives, dynamic keyword targeting, and real-time device optimization. The AI engine analyzed search intent, click-through performance, and device engagement to deliver campaigns to users most likely to convert.
Ad Performance Across Devices
Insight: Mobile-first targeting proved essential, as most homeowners engaged on smartphones, prompting responsive landing pages and short-form ad copy.
Keyword Performance
Insight: Keywords targeting specific hazards like “mold testing” drove the highest engagement, validating solution-focused segmentation.
Network Performance
Insight: While Search Partners generated most impressions, Google Search clicks were more targeted and led to higher-quality leads, guiding budget allocation for optimal ROI.
Results
- CTR: 16.33% across 943 impressions, surpassing typical benchmarks
- High-intent conversions: “mold testing” and “home health” drove substantial engagement
- Mobile dominance: 82.5% of clicks from mobile devices, underscoring the importance of mobile-optimized campaigns
Closing Perspective
AI-powered campaigns allowed the platform to reach homeowners at the right time with precise messaging. Dynamic optimization, device targeting, and real-time bidding transformed impressions into meaningful leads, showing how AI can scale digital campaigns efficiently.
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