How AI Ads Accelerated Growth for a Hospitality Tech Company

Overview

Switching is a leading Argentine technology company providing a complete digital guest journey platform for hotels. Their cloud-based solutions power guest communication, check-in automation, streaming, WiFi, and digital signage across brands like Accor, Hilton, Meliá, and Wyndham.

As Switching expanded across Latin America, the team aimed to reach more hotel decision-makers searching for “software hotelero” and “gestión hotelera.” The challenge was standing out in a crowded SaaS hospitality market dominated by established players with larger ad budgets.

Objective

To strengthen visibility across key hotel technology keywords and attract qualified leads through precise, performance-driven AI ad campaigns.

Campaign Strategy

The campaign used AI-generated ad creatives and dynamic keyword targeting, focusing on high-intent search terms. The AI engine analyzed device behavior, keyword efficiency, and network performance to optimize delivery in real time ensuring each click came from an audience most likely to convert.

Ad Performance Across Devices

Insight: The dominance of mobile activity revealed that hospitality decision-makers were primarily browsing on smartphones prompting a mobile-first creative adjustment.

Keyword Performance

Insight: Keywords tied to revenue-driving tech like WiFi hotel and software hotelero generated exceptional engagement, validating the need for solution-specific ad segmentation.

Network Performance

Insight: While Search Partners drove the highest volume, Google Search clicks were more expensive but yielded stronger on-site interactions leading to refined budget distribution across both networks.

Results

CTR: 11.51% across 7,773 impressions significantly above industry average.
High-Intent Conversions: Keywords with service-specific intent achieved CTRs exceeding 16%.
Mobile Engagement: Nearly all conversions originated from mobile devices, reinforcing the shift toward responsive and short-form landing pages.

Closing Perspective

This campaign demonstrated that even in a competitive B2B SaaS niche like hospitality tech, AI-driven ad optimization can transform reach and ROI. With continuous learning and real-time bid adjustment, every impression became smarter, and every click more valuable.

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